In your search for the best gummies, you must’ve come across brands like Leaf or Willie’s Reserve. Albeit not that popular in the mainstream, these brands have a niche following in the CBD community based on who owns them. In the last few years, hot-shot celebrities like Snoop Dogg, Nate Diaz, Whoopi Goldberg, Wiz Khalifa, and more have started their own CBD brands.
Through Instagram reels, TikTok, and Twitch Stream, celebrities and influencers can easily sell their stuff without spending much on conventional marketing techniques. CBD is known for its healing and therapeutic effects, and when celebrities promote such products, they are bound to sell like hotcakes.
Be it anxiety, pain, or even sleep troubles, CBD is proven to be effective in managing such conditions without causing any major side effects to addiction. Today we’ll take a look at some of the top celebrities who are dominating the CBD market and learn about their offerings in detail.
Why are celebrities and influencers entering the CBD market?
Gone are the days when celebrities had to rely on traditional methods like staged interviews, PR stunts, or odd ceremonies to stay relevant in the public eye. Considering how popular social media platforms have become, it won’t be an exaggeration to say that influencers are celebs and celebs are influencers.
But why the switch to the CBD market? Well, because it’s one of the fastest-growing product categories in the health and wellness niche. The global demand is increasing every year, and celebrities want a piece of the big revenue share this industry has to offer.
Fans and the general public relate to products better when their favorite celebrity claims that CBD has helped them with anxiety and sleep during long shoots, childhood trauma, struggle days, and whatnot.
Especially the ones who were already aware of the marijuana legalization moment, have a huge impact on adverse behavior. Plus, the public is becoming more aware now, and people are in constant search for clean, green, and healthy products to help them with health issues.
CBD promises to deliver a shot supplement for multiple health conditions, hence the huge demand and lots of business opportunities for celebrities and influencers. The sheer number of deals, bonuses, and revenue influencers generate by promoting certain CBD products is hard to discard.
CBD companies are shelling out millions of dollars on celebrities and influencers to push their product, and so far this technique has worked for a large number of big brands. So in short, CBD is the new sexy; everyone is trying it, and it offers great business potential for celebrities and influencers. Now let’s take a look at some of the best Celebrity-owned CBD brands.
Seth Rogan
You can’t talk about Seth Rogan without mentioning cannabis or CBD. Seth has played a great role in the legalization movement, and his comedy films like Pineapple Express and Superbad have gathered a cult classic following in stoner communities.
Seth uses CBD to relax and focus; he says that CBD helps him gather his thoughts and bring out creative ideas when he’s working on scripts and sketches.
Seth Rogan is passionate about the medical use of CBD, especially in Alzheimer’s disease. To further spread the message, he started a non-profit organization, “Hilarity for Charity,” so that people can become aware of the possibilities of treatment for Alzheimer’s patients using CBD products.
Kristen Bell
Kristen Bell’s love for CBD blossomed during the pandemic after her hairstylist introduced her to CBD cream to help her with shoulder pain. After experiencing the healing benefits of CBD firsthand, Kristen launched her own CBD cosmetic brand, focusing mostly on skin care products.
She aims to bring unisex CBD products made with clean, green, and organic ingredients that are suitable for people with a vegan lifestyle. She said, “This pandemic was when I needed CBD in my life the most. The goal was to provide a way to turn down the volume of your life.” Now she regularly uses CBD products to relax and unwind and it has become an integral part of her wellness routine.
Kim Kardashian
Kim Kardashian’s love for CBD is pretty evident in her lifestyle; recently, she threw a CBD-themed baby shower and introduced guests to unique CBD gummies, oils, and snacks. Kim is a successful reality TV star, entrepreneur, and producer, and she uses CBD products regularly to stay calm and focused on her work.
Being the mom of four kids, her daily routine often gets hectic and stressful, and CBD helps her to ease and calm down on such days. She says that CBD products have helped her deal with her psoriatic arthritis as well.
Dakota Johnson
Actors have very busy and hectic schedules during their movie shoots. The constant moving from one location to another with different time zones messes up their sleeping, which can result in headaches and slow recovery.
Dakota Johnson uses CBD oil to deal with such a situation; she says that CBD oil knocks her out right away and helps her to fall asleep., and the next day she feels completely refreshed and recharged. Dakota is also vocal about how CBD has helped her deal with sudden panic attacks and anxiety.
Key Takeaways
Well, that’s a wrap. We hope you had fun learning about the increasing popularity of CBD products in the celebrity & Influencer sphere. Despite being slightly more expensive than general brands, CBD offerings do pretty well in sales every year.
The increasing awareness and demand for natural well-being have propelled the CBD industry to new heights. Platforms like Instagram, X, and Twitch have become a one-stop solution for celebs and influencers to push their products with ease without spending much on traditional marketing techniques.
But keep in mind, that CBD is not a magic pill, and takes regular dosing over a period of time to show the best results. Regardless of which brand you choose, without consistency, you’ll just get disappointed. As a beginner, it’s best to go with well-tested and bang-for-buck brands like Colorado Botanicals.
